Marketing Plan: Maybelline’s New Perfume

Promoting Plan: Maybelline’s new aroma The University of Sheffield Marketing Management (MTG 2410) Blagoy Savov (BS11124) 21 August 2012 Abstract L'Oreal’s Maybelline, a worldwide, mass market restorative maker, has chosen to create and showcase another scent for ladies. This report incorporates exploration, investigation and assessment of the market condition for female aromas. Besides, it traces a promoting technique for the new item which portrays the showcasing blend to be utilized by Maybelline so as to offer its new item expansion to the objective market.Introduction The aroma advertise is an extremely serious one with huge organizations having a worldwide nearness and settled pictures and brands. This market is likewise truly productive and ever developing with indications of extraordinary potential. Maybelline is one of L'Oreal’s marks and is notable worldwide for its worth based beauty care products products.Now Maybelline is entering the aroma advertise with another female fragrance and this report depicts how it will take on this test. The initial segment of the report presents L'Oreal, which is Maybelline’s mother organization, its vision and friends profile including its monetary achievement. Maybelline falls under L'Oreal’s Consumer Products Division, which offers mass-advertise items. The report proceeds by introducing an ecological examination of the market just as a serious investigation. There are three primary players in the business, which speak to 24. 5% of the worldwide market notwithstanding Coty Inc. Maybelline’s mother organization L'Oreal, and Procter and Gamble. The initial segment of the report closes with a SWOT investigation of the Maybelline, which shows that the qualities and openings exceed the shortcomings and dangers. In light of the market examination, the second piece of the report proposes an objective market for the new female scent item and a particular showcasing blend so as to e ffectively arrive at its clients. The organization L'Oreal L’Oreal is probably the biggest restorative organizations on the planet, creating and promoting a scope of make-up, scent, hair and healthy skin items in more than 130 countries.The organization is headquartered in Clichy, France and utilizes around 68,900 individuals worldwide in a sum of 41 industrial facilities. With 613 enlisted licenses in 2011 the organization earned 20. 3 billion EURO of deals in that year and as of now has a brand arrangement of 27 global brands (L'Oreal 2011). For in excess of a 100 years L'Oreal has committed its endeavors in the matter of excellence. Its strategic to empower all people to communicate their characters, increase self-assurance and open up to others by offering the best beauty care products development as far as quality, viability and safety.The organization pushes the limits of advancement by intensely putting resources into research so as to investigate new regions and imagi ne new items (L'Oreal 2012). Wrapping up one more year of money related development, in 2011 Company Responsibility (2005 †2011) †Reduced ozone depleting substance discharges by 29. 8% †Reduced waste produced by 24. 2% †Reduced water utilization by 22. 6% †95. 7% of waste is reused, reused or utilized for vitality creation †Reduced absolute vitality utilization by 6. % for 2010/2011 Company Profile †An era of mastery in beauty care products †₠¬20,3 billion deals in 2011 †27 worldwide brands †130 nations †68 900 representatives †613 licenses documented in 2011. L'Oreal became quicker than the overall beautifying agents showcase and affirmed its situation as the world chief in excellence. The organization likewise intensely puts resources into being socially, morally and naturally mindful to guarantee a reasonable development in the long haul. Contrasted with 2005 the association fundamentally decreased its gas outflows, produced waste and water utilization and put resources into research so as to encourage maintainable innovation.Maybelline As portrayed in the diary by Aaker and Joachimsthaler (2000) brand engineering is a structure that sorts out the company’s brand portfolio and indicates the brand jobs and the connection between them. Reasonable brand engineering gives apparatuses to: ? ? ? license brands to extend across items and markets, resolve clashing brand technique needs, safeguard brand-building assets by utilizing existing brand value, shield brands from being weakened by over-extending, and sign another and diverse offeringAs sketched out in the diary by Harish (2008), L'Oreal’s brand engineering is composed around 27 global brands, which are bunched in independent business divisions, every one of which centers around a particular objective market. As represented in Table 1, L'Oreal’s business is organized under three divisions (Consumer Products Division, Luxury Products Division and Professional Products Division), one office (Active Cosmetics Department) and a moral makeup brand (The Body Shop). L'Oreal’s brand engineering, demonstrating brands, situating and deals channels. Shopper Products Luxury Products Profess.Products Active Cosmetics The Body ShopMajor global umbrella brands: L'Oreal Paris Garnier Maybeline New York SoftSheen Carson Le Club des Createurs de Beute (LCCB) Lancome Biotherm Helena Rubinstein Kiehl’s Shu Uemure Perfumes: Giorgio Armani Ralph Lauren Cacharel Victor and Rolf Diesel Positioning: Quality items at moderate costs for the majority Up-showcase extravagance items for recognizing customers Specialist items for use by proficient beauticians and salon experts Sales Channels: Mass market retail outlets on account of L'Oreal Paris, Garnier, Maybelline and SoftSheen CarsonDirect promoting for LCCB High-end worldwide retail chains, travel retail outlets, brands’ own boutiques and perfumeries Hair beauticians and salon experts Pharmacies and master retailers Predominantly through body Shop’s selective retail chain Cosmeceuticals with demonstrated security and viability; supported by drug specialists and dermatologists Ethical beautifying agents for socially and ecologically cognizant buyers L'Oreal Professionnel Kerastase RedKen fifth Avenue NYC Matrix Mizani Vichy La Roche †Possay Inneov SkinCeuticals Sanoflore The Body Shop Table 1 Within the Consumer Products Division, L'Oreal Paris is the excellent brand while Garnier and Maybelline New York are the neighboring optimistic brands. The organization offers these particular brands so as to fulfill distinctive objective gatherings and abstain from losing clients to a contender (Harish, 2008). L'Oreal’s objective is to make Maybelline a main worldwide mass-advertise brand. This brand is sold in around 127 nations and makes up over 45% of the absolute revenues.Maybelline is situated to be the pioneer of massma rket beauty care products focused at ladies between the age of 15 and 49 at a sensible cost and it effectively advances the â€Å"urban American chic† picture over the globe. Maybelline incorporates five scopes of items †face, eyes, lips, nails and instruments. Each range incorporates a few lines and there are singular items with exceptional brands under each line. According to Harish (2008) the results of the Maybelline bunch are for the most part advanced through TV promoting and brand envoys like the supermodels Christy Turlington and Adriana Lima. Since 1915, the brand has been enabling ladies wherever with the significant trademark â€Å"Maybe she is brought into the world with it. Perhaps it’s Maybelline. Today Maybelline New York is the main cosmetics brand around the world, which consolidates innovatively propelled makeup with in vogue mastery to make available items with a lively style that enable ladies to say something by investigating new apparatuses, testing without chance, and displaying their own aestheticness (L'Oreal, 2012). L'Oreal has an authorizing concurrence with five diverse scent brands, which supplement the firm’s wide range of item contributions. As depicted in Table 1 these brands fall under the Luxury Products Division, target perceiving purchasers and are sold in top of the line retail chains, travel outlets and boutiques. L'Oreal is presently building up a totally new scent under its own Maybelline product offering. Ecological Analysis Market AnalysisThe scent showcase encountered a consistent development in deals in the period somewhere in the range of 2006 and 2011. Moreover the general market development is relied upon to quicken in the following multi year time span. In 2010 the worldwide aroma advertise created complete incomes of $36. 3 billion bringing about a compound yearly development pace of 4. 2% for the period spreading over 2006 †2010 appeared in Figure 1 (Datamonitor Global, 2011). Wo rldwide scents advertise volume: million units 40000 35000 30000 25000 20000 4. 2 3. 1 5. 6 7 6 5 3. 9 4 3 2 $ million % development 15000 10000 5000 0 2006 2007 2008 Figure 1 0 2009 2010 Consumption volume in the aroma showcase expanded with a compound yearly development of 4. % somewhere in the range of 2006 and 2010 bringing about 1. 3 billion units in 2010. Before the finish of 2015 the utilization volume is relied upon to ascend to 1. 6 billion units. As appeared in Figure 2 female scents indicated the most elevated deals numbers producing $23. 1 billion of incomes in 2010, comparable to 63. 8% of the market’s in general worth (Datamonitor Global, 2011). Worldwide scents showcase division by type: % share 5% 64% Female aroma Male aroma Unisex aroma 31% Figure 2 The scent advertise division is circulated between the three significant continents.As appeared in Figure 3 Europe drives the utilization of aromas by 45. 1% followed by the Americas with 38. %, Asia-Pacific by 10 . 5% and Africa and the Middle East by 6. 4% (Datamonitor Global, 2011). Worldwide scent advertise division by district: % share 6% 11% Europe Americas Asia-Pacific Affrica and Middle East 45% 38% Figure 3 Overall the present aroma economic situation and particularly the sub-classification of female aromas demonstrates to be positiv

Essay response Example | Topics and Well Written Essays - 500 words - 1

Reaction - Essay Example e blacks were deceived as a network however there were different gatherings of individuals that endured on account of such a very separating framework also. The free dark network additionally endured on account of the white experts in a roundabout way. The free woodworker kid who cherished the slave young lady couldn't wed her since she was somebody else’s property. Likewise, the spouses of the white experts were additionally misled by their husband’s sexual relations with the slave ladies. They had to acknowledge the disrespectful sexual conduct of their spouses. It more likely than not been extremely difficult for them to deliberately ignore the slave youngsters their spouses held on for the slave ladies. In this way, ladies either dark or white got the most ruthless blows of bondage. The free individuals of the North that speak to a quiet network are viewed with extraordinary expectation by the slave young lady. She asks why they were quiet; as she accepts that they have the ability to change the framework. The quiet of the free individuals of the North really speaks to the detached demeanor typically embraced by those individuals who live in their own little air pocket of life. This isn't only an individual account of a slave young lady however an extraordinary encounter to find out about her experience. This account propels the psyches of the perusers to consider what it resembles to be a captive to another individual. This empowers us to think past our quick lives and to connect with other people who are in a tough situation. It likewise pinpoints to the way that individuals in a difficult situation admire the individuals who are in a solid situation to change the course of their lives and predeterminations; and in the event that their calls for help stay unanswered, at that point whatever trust they have transforms into misery and gloom. â€Å"If God has gave excellence to her, it will demonstrate her most noteworthy curse.† (47) This account is likewise about force, quality, expectation, ethicalness and assurance of human spirit. The slave young lady is an embodiment of boldness and fearlessness as she attempts to retaliate and to stand up to.

42 Recipes for Surviving Freshman Year (Part 1)

42 Recipes for Surviving Freshman Year (Part 1) Today in Boston it was 41 degrees Fahrenheit and rainy. Random Hall had a massive potluck Thanksgiving dinner with our housemaster Nina and her family, and several smaller Thanksgivings branching off of it (because one wasn’t enough). I wasn’t there. I was sitting at a picnic table on the edge of a quiet, salty lake, watching my little brother feed geese and seagulls from the bank. I spent Thanksgiving in Myrtle Beach, northern South Carolina, sweater weather. Like geese, my family migrates when it gets cold every year, to Miami for New Year’s and a Green Christmas and to Myrtle Beach for Thanksgiving and Hanukkah. My parents drove down with my brother from Pennsylvania a week ago and I joined them on Thursday morning (Penn State gets a much longer Thanksgiving break than us). Thanksgiving for me is the beach, yoga classes twice a day, and almost absolutely no work, which is something I was bad at freshman and sophomore year but I’ve gotten better. I think what we eat at Thanksgiving captures a wonderful picture of our cross-cultural family identity. Thanksgiving dinner this year was borscht with garlic and rye bread, turkey with homemade plum sauce, because I’m allergic to cranberries, and farina cake after a walk on the beach and Catching Fire at the movie theater by the yoga studio. I miss this kind of food when I’m away from my family. Over the past semester I asked my family to teach me how to cook the foods I love, and I’ve been trying to make most of them during actual work weeks. I was surprised that they are almost all very easy to make, and that it’s possible to have a real dinner without taking real time away from studying. Four years ago when I was a senior in high school I tried to learn how to cook from a cookbook but I ended up mostly baking, and everything else was all very hard. Most of what I ate freshman year was cereal and skim milk. I didn’t end up learning the more interesting fast dishes until now. In celebration of my new steps toward real adulthood, and in belated celebration of Thanksgiving, here are the 42 (plus or minus a few; I kind of cheated) recipes that encompass most of the foods I love. Some are from family, some are from family friends, and a few are from friends at MIT. This blog post is mostly for me but it is also for you, in case you live in a non-dining dorm or you’re not on a meal plan and you want to learn some fast, diverse recipes to get you through the semester. 42. Varieties of oatmeal Starting with the basics: breakfast, lunch, and snacks on hell weeks. Effort: 1 Ingredients: Quick 1-minute oats Milk Salt and sugar (or stevia), optional Bananas, chopped walnuts, raisins, cinnamon, and allspice; frozen blueberries; or fresh berries Steps: Put in a bowl about half as much oatmeal as you think you want to eat. Add a tiny amount of salt and sweetener and a little more milk than oatmeal. Put a plate under the bowl and microwave on high for a minute and a half, because quick 1-minute is a lie. Add cold milk until the oatmeal is whatever consistency you want it to be. Chop up a banana, mix it, some chopped walnuts, and some raisins into the oatmeal, and sprinkle cinnamon and a small amount of allspice on top. If you have time, microwave some frozen blueberries for a minute and add them instead. Or, if they’re on sale, add fresh raspberries, chopped strawberries, or blueberries. 41.  Hard boiled eggs For when you’re kind of hungry and it’s 4 am on Thursday (well, Friday, but you tell yourself it’s still Thursday) and your 5.111 p-set is due in seven hours. At least you almost finished 7.012, 18.02, and 8.01, right? Effort: 1 Ingredients: Two to four eggs, depending on how hungry you are Salt (optional) Steps: Put the eggs in a pot, fill the pot halfway with cold water, and add about a teaspoon of salt. Add the eggs and put them on the stove on high heat. After the water boils, turn the heat down to medium and keep the eggs on the stove for an additional six to eight minutes if you like your eggs not fully cooked, or ten to twelve minutes if you like your eggs cooked. Pour out most of the hot water and add cold water, and repeat until your eggs are covered in water that is actually cold. Leave them alone for ten minutes while you think about doing part a of problem 3. Peel the eggs, rinse them in cold water, and, if you’re feeling ambitious, cut them into slices. If you’re feeling really ambitious, peel and chop a cucumber, too. Eat them off a paper towel. No dishes to wash! You should really work on your time management skills while you’re still on P/NR. 40.  Corn Like hard boiled eggs, and for similar situations, but far less satisfying. Effort: 1 Ingredients: Fresh corn Salt (optional) Steps: Remove the green stuff from the corn and put it in a casserole dish. Add a small amount of salt if you want. Cover. Cook on high for five minutes per corncob. Unfortunately you now have to wash the casserole dish. 39.  Yogurt with chocolate Effort: 1 Ingredients: Half a quart of plain, fat-free yogurt Semi-sweet chocolate chips, canned pineapple chunks (in 100% pineapple juice, not in heavy syrup), or some other yummy sweet stuff Steps: Put the yogurt in a bowl and stir until smooth. Add some chocolate chips. Alternatively, add half a can of pineapple chunks, with or without chocolate chips. Mmm. 38.  Wraps My friend Masha K. ‘13 from WILG taught me how to do this. It’s a great way to get meat and vegetables when you don’t feel like putting in effort or eating hot dogs beef franks for the third day in a row. Effort: 2 Ingredients: Spinach (or not spinach) tortilla Meat slices, like turkey or beef or whatever is on sale at the deli Cheese, like muenster cheese, which is amazing, or whatever else is on sale at the deli Tomatoes (if you like tomatoes) Steps: Preheat the oven to 425 or 450 degrees Fahrenheit. Place the tortilla on a slightly larger square of aluminum foil. Arrange some meat on one half of the tortilla and arrange some cheese on top of it. Add an extra layer of cheese under the meat if you really like cheese. Fold the tortilla over the meat and the cheese and fold the aluminum foil over the tortilla. Fold the edges of the aluminum foil so that the tortilla and anything that might melt off of it is trapped inside. Put the tortilla in the oven for 15 to 20 minutes. Take it out, remove the aluminum foil, and eat. Chop the tomatoes and eat them while you eat the wrap. You can also be adventurous and add the tomatoes to the wrap itself before you cook it, but this will make the wrap slightly soggy. Alternatively, avoid tomatoes like the plague and make weird faces when other people offer them to you, like almost all of the guys I’ve dated at MIT. (I don’t get it either.) Masha makes wraps in WILG’s tiny electric grill, and not in the oven, and hers end up much better than mine. I will eventually get around to buying a tiny electric grill; if you have one, you should definitely use it. 37.  Couscous and beef franks Because you’re hungry and desperate and real food is too hard. When Cory ‘14 and I first started dating he was convinced that I only ate couscous and beef franks, because at the time I only ate couscous and beef franks. Effort: 2 Ingredients: 97% reduced fat kosher beef franks (or, I dunno, some other kind of hot dogs) Box of couscous with pine nuts or pearled couscous without pine nuts Olive oil Steps: This is a picture of couscous and breaded tilapia, not couscous and beef franks, because I actually have not had couscous and beef franks since summer (which is, I think, an accomplishment).    1.    Follow the directions on the box of couscous. Prepare the entire box in a casserole dish. Alternatively, cook spaghetti on the stove.    2.    Follow the directions on the bag of beef franks. Prepare three or four beef franks on the stove. 3.    Chop up the beef franks, add them to the couscous, and eat directly out of the casserole dish. Dinner for two in under ten minutes, minimal dishes, and you can get back to your p-set. 36.a. Eggs with vegetables Effort: 2 Ingredients: Two or three eggs Broccoli, cabbage, or a more creative vegetable Olive oil Salt Steps: Wash and chop the broccoli or cabbage. Put it in a pan with olive oil and cook on high for a few minutes while the pan heats up. Add the eggs and a small amount of salt over the broccoli. Throw the eggs and the broccoli around in the pan with a spatula until they are cooked. This goes well with fried potatoes. 36.b. Omelet This is a little more difficult. Effort: 2 Ingredients: Two eggs Milk Broccoli, cabbage, or beef franks (optional) Olive oil Salt Steps: If you want them in your omelet, chop broccoli, cabbage, or beef franks, put them in a pan with olive oil, and cook on high while the pan heats up. In a small food processor, mix the eggs, about one eighth a cup of milk, and a small amount of salt. Don’t add salt if you are including beef franks. Pour the mixture over the vegetables or beef franks, decrease the heat to medium or low, and cover. Check every now and then that the underside isn’t burning. When it is solid enough, flip the omelet  with a spatula (or cut it in half and flip each half individually). When  the omelet is done, you can use the empty hot pan to make toast. 35.  Cauliflower This and omelets has been my breakfast lately. Effort: 2 Ingredients: Cauliflower Olive oil Salt Steps: Rinse and chop as much cauliflower as you want to eat, which is probably less than you think it is. Pour a few tablespoons of olive oil onto a pan. Add the cauliflower. Fry on medium to high heat, uncovered, until the cauliflower is browned. 34.  Stuffed shells This is sometimes a staple for me. You buy them at the grocery store, in the frozen section. Effort: 2 Ingredients: Frozen stuffed shells from the grocery store Pasta sauce Steps: Put the shells on some aluminum foil on a baking sheet and cover them in pasta sauce. Put them in the oven for 45 minutes as prescribed by the box they came in. 33.  Coleslaw Effort: 2 Ingredients: Cabbage Carrots Mayonnaise Steps: Peel one or two carrots. Chop the carrots and about twice as much cabbage so that they can fit in the tiny food processor. Combine the carrots, cabbage, and a tablespoon or two of mayonnaise in the food processor. 32. Shrimp (grey; not pre-cooked) Effort: 2 Ingredients: Frozen grey shrimp (not pre-cooked) Bay leaves and whole black peppercorns (or other spices) Pasta sauce (optional) Horseradish (optional) Steps: Boil water in a pot with whatever spices you have. My family uses bay leaves and whole black peppercorns. About five minutes after the water boils, it should be a darker color. Add the frozen shrimp. Separately, mix about equal parts horseradish and pasta sauce to make a sauce to dip the shrimp in. Remove the shrimp as soon as the water starts to boil again. 31. Fried shrimp (red; pre-cooked) with vegetables This is my maternal grandmother’s recipe. Effort: 2 Ingredients: Frozen red shrimp (pre-cooked) Whole garlic cloves Olive oil Curry and black pepper (or other spices) Steps: Leave the shrimp on the table for about two hours to thaw, allowing the water to drain from the shrimp. Chop the garlic cloves a little, so that their insides are exposed, and put them in a pan with olive oil on high heat. Add spices, such as curry and black pepper. Add the thawed shrimp. Cook the shrimp for three to five minutes on the stove, stirring occasionally. Don’t worry if water appears. 30.  Bubble tea If you don’t know what bubble tea is, you will when you get to campus. It is sweetened milk tea with tapioca bubbles. It is addicting. It is sold at the Student Center for $3 a serving. Effort: 2 Ingredients: Tapioca bubbles Honey or fruit preserves Tea Milk Bubble tea straws Steps: Buy tapioca bubbles. After some research I bought these. I store them in a zip-lock bag in the freezer so they don’t dry out. You can buy the fat straws on Amazon as well. Boil water in an electric tea kettle or on the stove, as much as you can imagine you and your friends drinking in one sitting. Add several (three to six) bags of whatever tea you want to drink. When the tea is done steeping, move the pot or the tea kettle to the fridge to cool. Boil water in a pot. Once the water is boiled, add a very small handful of tapioca bubbles for every two people. They will expand in the water. After five minutes, remove the tapioca bubbles from the water and put them in a cup. Cover them in honey or fruit preserves. I think fruit preserves work better than honey, but other people (sample size two) disagree. After a while the tapioca bubbles should have soaked up some of the honey or fruit preserves. Distribute the tea, add milk, and add the tapioca bubbles. Drink with a bubble tea straw. Real bubble tea is prepared with some powder instead of just tea and milk. I haven’t figured this out yet and I’m probably not going to, because I’m happy with tea and milk, but you might want to. 29.  ????? (crepes)   Crepes seem to be a fundamental part of womanhood in Russia, and I am horrible at them. There’s some intuitive awareness of the texture and thickness of batter, the technique, the art, the ????????, that I never absorbed, despite hours of education from my grandmother on my dad’s side. One day when I was homesick I tried the first crepe recipe that came up on Google and it worked, ???????? or not, though of course it’s nowhere near as good as my mom’s or either of my grandmothers’. Here it is, more or lessâ€" Effort: 3 Ingredients: Eggs Milk Flour Olive oil Salt Sugar, honey, jam, or caviar Steps: Blend two eggs in a small food processor. Add a cup of milk and blend again. Add 1/4 teaspoon of salt and one cup of flour. If you want to be healthy, you can use gluten-free flour, which ends up tasting about the same. Blend again. Heat a few tablespoons of olive oil on high heat. Pour one fourth a cup of batter onto the pan and spread it evenly by tilting the pan in a circular motion. The first crepe will take a while to cook. Once the edges of the crepe are well defined and slightly raised, lift the crepe from the edges with a spatula and flip it. At this point you can turn the heat down to medium or medium-high. Periodically check the underside of the crepe; when it is slightly browned, take it off the pan. The first crepe will probably not be as good as the rest of them, since it picks up a lot of the olive oil. Immediately after removing the first crepe, pour another one fourth cup of batter onto the pan. Again spread the batter evenly over the pan by tilting it in a circular motion; this will be more difficult now because the pan is hot and the crepe is cooking as you shape it. Repeat until you have run out of batter. From here on out, the crepes will be ready to flip almost immediately, though the second side will take a bit longer to cook. It might be a good idea to stir the batter sometimes; otherwise the flour settles and you have to add more milk to make the last few crepes. Spread a thin layer of sugar, honey, jam, or caviar onto one surface of each crepe and roll them up into tubes. Keep in mind that you will have layers and layers of filling in each bite, so the layers should be very thin, especially if the filling is sweet. The last crepe is always the tiniest, and when I was little that one was always mine because I was tiny, too. :) 28.  Latkes (potato pancakes) Effort: 3 Ingredients: Eggs Potatoes Salt Olive oil Applesauce, sour cream, or plain yogurt (optional) Steps: Break two eggs on a plate. Peel three or four potatoes. Using a cheese grater, grate the potatoes over the eggs. Add about half a teaspoon of salt and mix the potatoes, eggs, and salt with a fork. If there is any egg that isn’t covered by the potatoes you can add another potato. Pour some olive oil out onto a pan and turn the heat up to high. Add the potato mixture in separated, one-tablespoon-large, flat circles. They should sizzle once the pan is hot; turn the heat down to medium or medium high if that bothers you. When the latkes are browned on one side (only the potato pieces that were touching the pan will brown), flip them over with a spatula. When the other side is brown, remove them and add more potato mixture to the pan. Add more olive oil if there isn’t any. Keep doing this until you have run out of potato mixture. Dip the latkes into applesauce, sour cream, or plain yogurt as you eat them. 27.  Baked salmon Effort: 3 Ingredients: Individually wrapped frozen salmon, one or two per person Mustard Honey Ranch dressing (optional) Olive oil Lemon juice Salt Steps: Leave the salmon on the table in its plastic wrapping for four hours or so to defrost. Alternatively, soak it (again still in its plastic wrapping) in warm water until it is bendy. Preheat your oven or toaster oven to 450 degrees Fahrenheit. Cover a baking sheet with enough aluminum foil for the fish to be in one layer, leaving enough overhang to cover the fish. Unwrap the fish and put it on the foil. Lightly salt and add some lemon juice. Mix one tablespoon each of mustard, honey, and ranch dressing and two tablespoons of olive oil until the color is uniform. Spread the mixture over the fish. Cover the fish with the aluminum foil overhang and put it in the oven for about half an hour. Salmon goes well with rice or salad. 26.  Salad Effort: 3 Use any combination of the following: One or two handfuls of spinach or lettuce (but why would you eat lettuce?), rinsed in cold water and chopped Cucumbers, peeled and chopped Carrots, peeled and grated Bell peppers, washed and finely chopped Tomatoes, washed and chopped Apples, peeled and grated Pickles, finely chopped Celery, finely chopped Craisins Strawberries, washed and chopped Sesame seeds Chopped walnuts Chopped almonds Olive oil Mustard Italian dressing Salt   My grandmother on my mom’s side advises that when you’re mixing salad you should lift it, not push down on it. 25.  Hamburgers on rye bread Effort: 3 Ingredients: Frozen hamburgers Spinach or lettuce Tomato (optional) Rye bread (or whole wheat hamburger buns) Steps: Leave the frozen hamburgers on a plate for a few hours to thaw. Fry the hamburgers with a little bit of olive oil on medium heat (or low heat if you forgot to thaw them). Flip them over and fry them some more until you are satisfied with how much they are cooked. Wrap the burger in spinach or lettuce and put it between two slices of bread. Tomatoes are optional. 24.  Stir-fry Effort: 3 Ingredients: Linguine fini pasta, or some other spaghetti Asparagus Spinach Two eggs Stir-fry sauce Olive oil Sesame seeds Garlic Steps: Cook the pasta al dente according to the instructions on the box, probably six minutes in boiling water. You don’t need to add salt. While the pasta is cooking, chop the asparagus into one- to two-inch-long pieces, throwing away the lighter edges opposite the tips, and fry it in olive oil, uncovered, on medium to high heat. Drain the pasta and add it to the asparagus. Stir about one fourth cup stir-fry sauce into the pasta with a spatula. Move the pasta over to one side of the pan and cook an egg on medium heat on the other half, stirring it often. Stir the egg into the pasta once it is at least slightly cooked. Turn the heat down to low or medium-low. Rinse a handful of spinach and add it to the pasta. Fold the pasta over the spinach so that the spinach is covered. Cover the pan with a lid. When almost all of the liquid has boiled off the pasta, chop and add some garlic. Add some sesame seeds. Remove from heat. 23.  Mashed potatoes Effort: 3 Ingredients: Potatoes Salt Whole milk Butter (optional) Steps: Boil water in an electric tea kettle or on the stove. Meanwhile, fill a pot halfway with water. Peel however many potatoes you think you’ll eat, chopping larger ones in half if they are of variable size. Leave them in the water while you peel the others. Drain the cold water and cover the potatoes completely with boiling water. Add a tablespoon of salt. Cook on the stove until the potatoes slide off when you stab them with a fork. The Internet says you can prevent the water boiling over by balancing a wooden spoon on top of the pan; you should let me know if that works and, if so, how. Microwave half a cup of milk on high for one minute. Drain the water completely. Add the milk and mash the potatoes with a potato masher (or a fork, because come on, you’re a college student). Add butter if you want. 22.a. High-maintenance fried potatoes This is how my dad cooks potatoes and how his dad cooked potatoes. They come out perfectly, evenly cookedâ€"edible masterpieces of potato. Effort: 3 Ingredients: Potatoes Salt Olive oil Steps: Peel two or three potatoes and chop them into five-millimeter-thick circles or half-circles. Coat the pan in olive oil and lay the potatoes on the pan in one layer and salt them lightly. Cook uncovered on high. When the potato slices are brown on one side, flip each slice individually and cook until the other side is brown as well. Remove the potato slices and repeat with the next batch, until you have cooked all of your potatoes. 22.b. Low-maintenance fried potatoes This is how I cook potatoes because I am lazy and unskilled. They come out crunchy-raw in some places and almost burnt in others but I’m usually too hungry to care. Effort: 3 Ingredients: Potatoes Salt Olive oil Steps: Peel two or three potatoes and chop them into two- to five-millimeter-thick circles or half-circles. Coat the pan in olive oil, put all the potato slices on the pan, and salt them lightly. Cook uncovered on high, flipping them often. Remove the potato slices when they are brown in some places, not yet charred, and not unbearably crunchy. 21.  Potatoes in the microwave This is how my grandmother on my mom’s side cooks potatoes. It is simple and fantastically fast. Effort: 3 Ingredients: Potatoes Fresh dill Garlic Olive oil Salt Steps: Peel the potatoes and chop them into large but bite-sized pieces. Put them in a casserole dish. Finely chop some dill and about one clove of garlic for every three medium-sized potatoes and add them to the potatoes. Add half a teaspoon of salt and one tablespoon of olive oil for every three potatoes.  Mix thoroughly. Cover firmly and microwave on high for about ten minutes for three potatoes, or fifteen minutes for six potatoes. 20.a. Tilapia in the microwave This recipe is from my mom. It is impressively fast. Effort: 3 Ingredients: Individually wrapped frozen tilapia, one or two per person Mayonnaise Pickles Lemon Salt Steps: Leave the tilapia out on the table in one layer (still in its plastic wrapping) for an hour to thaw. (Alternatively, rinse it under cold water, again still in its plastic wrapping.) Put the thawed tilapia in one layer in a casserole dish. Add a small amount of salt. Chop the pickles into small pieces and put them over the fish. Wash a lemon well, with soap, chop it in half, and squeeze it over the fish, being careful to remove any seeds. Chop the rest of the lemon into small pieces, including the skin, and put it over the fish. Spread two tablespoons of mayonnaise over the fish and lemon. Cover the casserole dish and put it in the microwave for ten minutes for five fish, or five to seven minutes for two. The fish is done when you can easily cut it with a fork and it is white all the way through. 20.b. More tilapia in the microwave This recipe is from my grandmother on my mom’s side. Effort: 3 Ingredients: Individually wrapped frozen tilapia, one or two per person Bell peppers Tomatoes Fresh dill Fresh basil Olive oil Salt Steps: Leave the tilapia out on the table in its plastic wrapping in one layer for an hour (or rinse it under cold water) to thaw. Cut the tilapia in half (to create two fat halves rather than two long halves). Rinse and chop the bell peppers, tomatoes, basil, and dill and place some of it in the casserole dish. Place the tilapia in one layer on top of the vegetables. Lightly salt the fish and vegetables. Add a second layer of chopped bell peppers, tomatoes, basil, and dill on top of the tilapia. If you need to, add another layer of tilapia and another layer of vegetables, or more, lightly salting each layer of tilapia. Add three or four tablespoons of olive oil on top of the tilapia and vegetables. Cover the tilapia and microwave it on high for twelve to fifteen minutes, depending on the quantity. I tried to fit all of the recipes in one blog post but the web site wouldn’t let me. Part 2 contains another 19 recipes, most of them a little more hardcore. There are also some places to buy food around MIT and some non-food things that are useful to have.

Speech Is Money Speech - 919 Words

Is Money Speech? The funding of political campaigns and lobbying is one area where the freedom of â€Å"speech† should defiantly be restricted. In the 2000s, a series of court cases that culminated in Citizens United v. FEC have destroyed the ability of the American people to properly regulate election spending. As a result of this, the government has become massively corrupt, the government is now even less accountable to the American people, and the country has been greatly destabilized. Of course, these problems all can be fixed in order to create a better America. When ruling in Citizens United, Anthony Kennedy stated that, â€Å"independent expenditures do not lead to, or create the appearance of, quid pro quo corruption.† this has since been debunked (Appearance of Corruption). The appearance of corruption is everywhere within our current system. When politicians privately visit the home of billionaire industrialists in order to secure campaign funding it becomes obvious that corr uption exists (Parker). In the state of Kansas, 76% of influential legislative positions are held by members of the American Legislative Exchange Council (ALEC) (Mainstream Coalition). This group largely funded by major corporations allows corporations to exert considerable influence over the American legislative process. ALEC’s practice of providing lawmakers with talking points, and creating model bills for its members to later vote on, transforms our lawmakers from the representatives of theShow MoreRelatedFree Money Persuasive Speech1056 Words   |  5 PagesFree Money What would you say if I told you there is a way you can save as much or more than 14,000 in ten years? You wouldn’t have to invest any money out of pocket. Your only investment would be 15 to twenty minutes a week. How many of you could use extra money to pay bills? Are there any purchases you’ve put off because you can’t afford it? Coupon clipping is not a secret to anyone. So why do so many people pass up the opportunity to save money? I don’t believe many people are awareRead MoreHigh School Speech Materialism and Money903 Words   |  4 Pagescompanionship of people your own age. You see, I think those toddlers are onto a good thing. I believe that we as the young people of New Zealand place far to much emphasis on the importance of money. If you think about it, all that money causes is bad things; Debt, relationship problems, and inter-class prejudice. Money has such a strong influence over our lives, so much so that it often causes relationship problems. Many couples have put relationship problems down to financial problems. Debt and lackRead MorePersuasive Speech : Greedy Money Hoarders1484 Words   |  6 PagesGreedy Money Hoarders   Ã‚  Ã‚   Imagine being a student in college, when you receive a letter telling you how much you owe in tuition fees. You already have a full time job, and still manage to get to your daily classes, but with the minimum wage pay you receive you can’t afford the basic necessities and the tuition prices that seem to increase every year. Your parents refuse to help you, so you’re on your own. Parents have decided it’s a cultural norm to have their children leave the house and becomeRead MoreFreedom of Speech: Should We Be Spending Money to Transmit Messages?544 Words   |  3 Pagesconstitutionality of spending money to transmit a message has been discussed for some time now. Freedom of speech in the first amendment covers the right to express ideas without unjustifiable government control. Should the government decide that spending money to send out a message is unconstitutional or should they step back and remember that restrictions should not be imposed rega rdless of the citizen or entity? Since freedom of speech should not be restricted for anyone, money used to transmit a beliefRead MoreGraduation Speech : School Save Money Buying The Online Textbook Rather Than Buying Paperback Textbooks Essay1468 Words   |  6 Pagesnamely technology and the internet. Due to technology, students can access books, use calculators, get immediate access to information, turn in homework and teachers can assign homework out through websites and blogs—even through twitter. Schools save money buying the online textbook rather than buying paperback textbooks for the entire school. For example, I graduated from Bartlett High School and last year for the first time they gave all the freshmen MacBook laptops to use during the school year. StudentsRead MoreThe Debate Of Corruption Versus Free Speech1594 Words   |  7 PagesThe idea of money in politics has always been a polarizing issue. For over one hundred years the discussion of individuals and corporations financing campaigns has led to a debate of corruption versus free speech. Is money in politics a corrupting influence that always leads to quid pro quo? Or, is it an issue of allowing individuals to use their money as an extension of their freedom of speech? Recently, campaign finance reform ha s been a very dynamic issue. With the last major supreme court caseRead MoreThe Effects Of Free Speech On The United States1729 Words   |  7 Pagesdisheartening and frightening environment. Where I have suddenly awoken in a dis-utopian world of money, power and greed, where the rich elites of the population has all the power to speak up. Where money has become more out-spoken and heard than actual dialog, while the majority of the population remains silenced through underfunded attempts to express their views. Giving money the potency of free speech enables only the people with a financial mouth to resonate loud enough to be heard. PresidentsRead MoreEssay On Campaign Finance1196 Words   |  5 PagesThe Necessity of Campaign Finance The right of free speech granted to all citizens in the first amendment, the necessity of funding expensive political campaigns, and the fact that small donations make a candidate responsive to the needs of their constituents, all make any restrictions on campaign financing unneeded and onerous. Congress should strike down any bills attempting to reform this essential part of the U.S. election process. Any further restrictions on donations to political campaignsRead MorePresident Obama s Second Inaugural Address Essay1023 Words   |  5 PagesAmericans in order to assure these ones of their importance and to remind them that they are not a forgotten people. Although the upper class is the wealthiest, they are the minority and can not on their own support the entire country. Obama said in his speech â€Å"we, the people, understand that our country cannot succeed when a shrinking few do very well and a growing many barely make it†. America tends to focus on those who are eit her very rich or very poor, in contrast these words aimed at reassuring thoseRead MoreI Have a Dream Speech by Dr. Martin L. King, Jr.1129 Words   |  5 PagesEssay on the speech †I Have a Dream† by Martin L. King, Jr. August 28, 1963 was a day that will never be forgotten, in particular not by the citizens of Washington, DC. The city where the great Lincoln memorial gazes across the reflecting pool. Where Lincoln himself, recreated in stone, is looking at the visitors of the city as a president who will never leave his position. At exactly that day and exactly that spot Martin Luther King, Jr. delivered his most famous speech â€Å"I Have a Dream†.

A Brief Look at Niccolo Machiavelli - 1698 Words

Niccolo Machiavelli was born on Florence and died in Florence (1459-1527). He was a man of many talents and diversity. He was a historian, diplomat, politician, humanist, writer and philosopher. In many people’s eyes he was the founding father of modern political science and of political ethics. His influence even today in the world of politics and power cannot be over-estimated even in today’s world. His most important book The Prince was published in 1517 after Machiavelli had lost his power base of influence and power with the return to power of the Medici. It is today regarded by many as a masterpiece in terms of a philosophy of power and politics. His name is in today’s world as meaning a scheming, powerful and decisive advisor/ruler. In some way this is true but in other ways it is not entirely accurate as Machiavelli had very firm and straight-forward views on the concept of power and politics. 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A Review of Cadburys Supply Chain Free Essays

A Review of Cadbury’s Supply Chain: Literature Review: ‘Man of Dairy Milk and Money’. Elaine Watson Article Summary: * This article begins by highlighting how Cadbury’s have had their fair share of problems: * Salmonella outbreak in 2006 * Decision to close Somerdale factory and switch production to Poland. * Factory issues in Sheffield: river quite literally flowing through the factory. We will write a custom essay sample on A Review of Cadburys Supply Chain or any similar topic only for you Order Now * But as the article highlights, the firm has a strong and strategically placed supply chain. Areas of Competitive Advantage: * Factory Network: They recently built a new factory in Poland. They have an established network with two other factories there, and a gum plant. * Cost effective Supply Chain: By strategically placing the factories in Poland they were able to achieved cost savings in two key areas: * Cheaper wages (despite the fact that they are increasing). * A reduction in labour by 15%, which resulted in boosting operating margins from 10% to the mid-teens. * Alignment of Supply Chain: Cadbury’s treat the supply chain as a whole; â€Å"It is very easy to think in terms of manufacturing, logistics, sales, purchasing and so on. But their objective must all be aligned†. They ensure that work groups are formed compiling of resources from across the different functional teams. This ensures that every project/group is focused on achieving their main goal of customer satisfaction, and are able to consider this from every part of the manufacturing process. * Global Benchmarking: â€Å"We’ve got lots of key performance indicators in terms of quality, safety, service level, and the environment, but for manufacturing we use OEE†. Cadbury’s highlight the importance of waste management owing to the fact that raw materials have dramatically increased in prices over recent years (Cocoa for example has increased from ? ,000/t to ? 1,600/t. * Environmental responsibilities: Cadbury’s aim to reduce their carbon footprint by 50% by 2020. * Manufacturing Ownership: Manufacturing is a core competency for Cadbury’s. There are arguments in favour of keeping this in house in terms of economic and intellectual ones. Bournville is the co re plant; here they have 1,000-1,200 staff as well as sophisticated machinery producing 100,000t of chocolate products a year. This factory further produces 1m creme eggs a day. * Outsourcing: Cadbury’s outsource two of their products: * Snaps: this involves unusual technology. * Green amp; Blacks. Literature Review: ‘Ethical Supply Chains – ‘The New Black’? ’ Lisa Brown. Article Summary: * This article highlights the importance of sustainable supply chain management, and likens the rate of take up to ‘The New Black’. Therefore this article is centered around how Cadbury’s manage a sustainable supply chain in order to gain a competitive advantage. * Cadbury’s are an example of a firm who have successfully implemented such ethical considerations into their supply chain. In 2009 they announced that the cocoa drinks and dairy milk chocolate would be fair-trade certified in British and Irish markets. This mark ensures that the farmers are paid a fair price, and that crops are farmed under sustainable conditions (putting a halt to child labour). * Advantages of Sustainable Supply Chain Management (SSCM): * Changing consumer attitudes: The article paints a picture of a consumer who is no longer concerned by product quality and other tangible aspects, but rather is concerned with the integrity of supply chains (and will often spend more money on those products that appeal to their moral code). This view is personified through Brown’s comment that â€Å"†¦pressure to donate, volunteer, buy green†¦ by organic, recycle, reduce carbon emissions†. Brown further states, â€Å"Customers often feel a sense of intrinsic commitment and emotional attachment to the products they purchase * The price of not acting sustainably: the article compares Cadbury’s success to a clothing retailer who has received criticism for their use of sweatshops in Asia. * Competitive Advantage: â€Å"Supply chains have become the new black, a trendy way of connecting with the consciousness of consumers (particularly generation Y) and achieving differentiation from those companies/products not willing or able to keep up†. * How is this hanging consumer attitude affecting the industry? * Competitive Advantage: Transparency of supply chains: in a society where publicly accessible information is just a click away and a good reputation is priceless, ensuring integrity of supply chains is on way to create a competitive advantage. * Product differentiation: Products are no longer differentiated by rudimentary characteristics such as colour and pr ice. Values are a key part of the customer decision. * Declaration of interests: Companies must ensure that companies they are partnering with are also keeping within the guidelines. Ethics ahead of profits: Customers nowadays will pay more money for items that appeal to their moral consciousness. Thus, firms need to walk the walk rather than just talking the walk. Literature Review: ‘Reconfiguring Three Companies Under one Umbrella’. Alan Robinson. Article Summary: * This article identifies how the Cadbury’s supply chain ensures that network benefits are realized and capitals costs are reduced. In essence it portrays how Cadbury’s creates a competitive advantage through three of their products: Schweppes, Motts and Snapple. Competitive Advantages: Integrated Supply Chain: The three companies have an integrated supply chain, which provides the following benefits: * Continual realignment and readjustment of products means that they never duplicate efforts. * Owing to constant changes in product lines (with them acquiring other lines and products), they continually review their locations and distribution channels. They ensure that they are always maximizing efficiency (hence their move from Somerdale to join their other factories in Poland). * Synergies between brands: Brands work together. For example a group with a mature manufacturing knowledge, Motts, was paired with a new manufacturing company, Snapple. Mott’s ran the Snapple manufacturing activities. * Analytical Tools: They use advanced supply chain analytical tools such as VA-basis Insight and its SAILS. This is supply chain network modeling software (similar to those shown in the picture below). Source: Ernst amp; Young Power and utilities Network Modeling Overview. This provides them with the following benefits: * Ability to strategically set up plants and locations (network modeling). They are able to constantly reevaluate their market in order to reduce duplication and reduce carbon emissions (which saves costs and promotes their sustainable supply chain management image). * Ability to analyse demand seasonality to ensure that their brans have the capacity to meet customer demand throughout the year (their products are highly seasonal – e. g. Cadbury’s creme eggs). * Mature stock and inv entory level management systems gives an idea as to where they should invest additional capabilities. * Reduces capital costs Products are sold to market at varying stages in supply chain: * Motts and Snapple sell ready to go products that can be sold to the end customer. * Whilst Dr. pepper and Carbonated drinks just sell the ingredients. * Range of outlets: Cadbury’ sell their products in a range of outlets in order to meet their customer base. For example, Convenience stores, supermarkets and drug chains etc. * Variety of Production Methods: * Outsourcing: Cadbury’s Schweppes brand is outsourced to Hershey’s in America. * Franchise: Cadbury’s franchise Dr Pepper and 7Up. Those who buy the franchise get rights to the product, the concentration and the packaging. * Use of distributors: Snapples Beverages use distributors to reach their market. Synthesis: The assimilation of each of the articles that I have researched demonstrate that Cadbury’s see their Supply Chain as being a key area in which they can create a competitive advantage. Their main advantages are achieved in the following areas: * Make-buy/Outsourcing Decision: Cadbury’s assess the market and their areas of strength to ensure that what they are producing satisfies the customers needs. This is both cost effective and logical in terms of fulfilling the customer requirements. * Factory/Distribution Outlets Networking: Intelligent network software is used to ensure the network that supports their supply chain is cost efficient and reduces duplication. This can be seen from their move to Poland, thus creating synergies. This also increased their operating margin. * Integrated Supply Chain: Owing to the number of product lines that Cadbury’s own (often through Mamp;S activities), the Cadbury’s supply chain is configured to enhance brand cooperation and coordination. This can be seen through a number of examples listed in the examples above: * E. g. 1. For example a group with a mature manufacturing knowledge, Motts, was paired with a new manufacturing company, Snapple. Mott’s ran the Snapple manufacturing activities. * E. g. 2. Different departments are bought together a matrix manner in order to ensure that projects and work takes into account the view of the whole manufacturing process. This ensures that their objective is always in the forefront of projects and is accounted for through all different functions views. Sustainable Supply Chain Management (SSCM): They are able to differ from competitors in a number of ways. The benefits achieved through their morally appealing supply chain activities are: * Competitive Advantage * Product differentiation * Declaration of interests * Ethics ahead of profits * Manufacturing Ownership: Manufacturing is a core competency for Cadbury’s. There are arguments in favour of keeping this in ho use in terms of economic and intellectual ones. Bournville is the core plant; here they have 1,000-1,200 staff as well as sophisticated machinery producing 100,000t of chocolate products a year. This factory further produces 1m creme eggs a day. * Global Benchmarking: â€Å"We’ve got lots of key performance indicators in terms of quality, safety, service level, and the environment, but for manufacturing we use OEE†. Cadbury’s highlight the importance of waste management owing to the fact that raw materials have dramatically increased in prices over recent years (Cocoa for example has increased from ? 1,000/t to ? 1,600/t. How to cite A Review of Cadburys Supply Chain, Papers

Underoaths 777 free essay sample

Underoath’s 777 The time of 777 is from 2004- 2005. 777 has a great entertainment value. If you like shows like â€Å"The Real World†, then you’ll like this dvd because it is a look in their lives. You meet their friends and you get a good feel for who Underoath is. This movie has a great music value and a lot of energy. It makes you feel like you are at their concerts. Everyone in the band gives an interview of themselves. The purpose of 777 is to show you their life on tour. This movie is a great documentary for all ages I would give this movie 3.5 stars out of 5 stars. The stars of Underoath are Dallas TaliaFerro Taylor(Vocals), Octavio Lafayette Fernandez (Guitars), Timothy Francis Mctague (Guitars), Christopher Allen Dudley (Keyboards), William Edwin Nottke (Bass) and Aaron Roderick Gillespie (Drums Bvg’s). 777 features the Hot Topic signing at Countryside Mall, the Myspace secret show â€Å"Behind The Scenes† footage, The European Tour, shows in France, Paris, New Zealand and Australia, London, Japan, MTV, NYC, Bamboozle, The U. We will write a custom essay sample on Underoaths 777 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page S tour with Poison The Well, and Cities Burn, Somewhere in Canada, Allentown, Pa and Sweden. The Myspace tour has the songs: I Don’t Feel Very Respective Today, It’s Dangerous Business Walking Out Your Door, In Regards To Myself, To Whom It May Concern, Writing On The Walls, and Everyone Looks So Good From Here. The Music Videos include: Writing On The Walls, In Regards To Myself, and You’re Ever So Inviting. Gabriel Wiede